The Company

The Good Scheme was founded in 2017 as a one-woman graphic design freelance business. After many conversations with local business owners and marketers, it was clear that there was a need for a broader marketing agency to support local entrepreneurs and business owners. In 2019 The Good Scheme began to offer three types of services to meet the needs and budgets of small and medium-sized businesses.

The Owner

Charlotte owns and operates the Good Scheme locally in Wausau, WI. She brings almost a decade of experience in marketing development and graphic design. She started out in 2011 as a self-taught photographer and videographer at Fort Wilderness Ministries. While studying graphic design, she helped build Fort’s marketing department and defined high standards for the company. By 2014 Charlotte was in charge of hiring and training her own team of designers. As many designers do, Charlotte did freelance work here and there to keep things interesting. However she began to notice that the needs of her clients were typically much larger than a single project. This lead to the development of the Good Scheme in 2017. In 2019 Charlotte is returning to school for Data Analytics to expand her knowledge and offerings.

Our Mission

To strengthen local business in an ever changing global economy.

Our Vision

To build a coalition of strong and innovative small business owners and entrepreneurs across rural northern Wisconsin

Our Values

Faith –We trust that we can create a future with each other’s best interest in mind because of the challenges we face together. Isaiah 41:10 “Do not fear, for I am with you; Do not anxiously look about you, for I am your God.”

Honesty –In order to build trust and strong partnerships in our community, we believe in the importance of telling the truth and being transparent, even when things go horribly wrong. Ephesians 4:29 “Let no corrupt word proceed out of your mouth, but what is good for necessary edification, that it may impart grace to the hearers”

Virtue –We take responsibility for our situations, our actions and how we treat others and ourselves by developing a high sense of awareness and consciousness. Colossians 3:17 “And whatever you do in word or deed, do all in the name of the Lord Jesus, giving thanks to God the Father through Him”

Creativity –There is no life without creativity. We value exploring ideas without constraints and being open to where the creative process takes us. Genesis 1:1, 31a “In the beginning, God created the heavens and the earth. […] God saw all that He had made, and behold, it was very good”

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